Maybe it's the recession, but I see a proliferation of "billionaire" romance, wherein billionaires fall in love with the help, or the financially challenged. I guess the M/M genre would not be immune to it. Dominique Frost's "The Art Of Touch" is a variation on that theme. A CEO who is so busy falls in love with his masseur. Fair enough. But Frost not only makes the millionaire character unlikeable, but she also does not present the case for romance. We are befuddled why these two people would fall in love besides the physical attraction. I didn't feel emotionally invested in any of the characters to care about what happens to them, never mind their relationship.